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MAXHOSA BY LADUMA ‘My Heritage, My Inheritance’ Fashion Film.

A while back, we posted the trailer for the highly anticipated fashion film by South African knitwear designer Laduma Ngxokolo. Through his knitwear line, Ngxokolo seeks to preserve culture through contemporary fashion, and now film. This film was created to capture the deeper meaning behind the brand.

Centered around the theme of the Xhosa Ulwaluko (male circumcision and initiation) ceremony, the film chronicles the events that take place during this time - one of the most important events in the life of a young man as he graduates into manhood. Ngxokolo gives us a powerful and rare glimpse into a world reserved only for those entitled to undergo this process and educates us on the philosophies behind his brand.

"This is my heritage, this is my inheritance."


(via iluvsouthernafrica)


I love this dope shiettt

boundary fence left suspended over dry riverbed. the karoo, south africa. david chancellor.

Rethinking borders, cultural de-fragmentation and ecological ownership. Whose story lives here?